The 6th BEAUTYISTANBUL Exhibition took place on 8-10 May 2025 at the new venue TUYAP Fair Center in Istanbul-Türkiye. The updated layout with the product category division allowed efficient interactions between the exhibitors and visitors. Hosting 1295 exhibitors from 66 countries including 20 Country Pavilions, the event strengthened its position as one of the Top 5 largest cosmetics exhibitions worldwide. Trade visitors from 167 countries proved once more that it is the most international cosmetics event worldwide.